Selling "New Tech" with 0 Budget
Period: 10 months
Background: It started with a technical handoff: ComfyUI workflows, prism optics, and UV printing. Partnering with an Optical Physics PhD.
Mission: transform these technical assets into a market ready product. No budget, just design driven problem solving.
"Users pay for emotional resonance."
I leveraged multiple GenAI models to generate diverse visual styles, paired with AI animated videos designed to evoke deep user empathy. To bring these digital creations into the physical world, I utilized a multi sensory media mix: lenticular technology, AI simulated 3D textured prints, and NFC enabled stickers with AR function.
"Faking" the Gallery
Then, we did something crazy. We "faked" a gallery and entered an art exhibition to get raw, high-density feedback. We had two challenges to face: Would the art world reject us, or were we witnessing the start of a new history?
Through a series of physical exhibitions, I turned a foot traffic of nearly 100,000 visitors into a massive live laboratory. This hands on research allowed us to iterate with precision, leading to a 160% revenue increase within just 12 months.
Scaling through Generative Systems
Once the best sellers were identified, a Processing Art Portal was developed to automate the workflow. Any landscape image uploaded to the portal now auto generates production ready files.
To see the full experience of how we bring AI to life through physical craftsmanship.
Visit the 2rt.studio website.