This project stands out among other Generative AI projects because it focuses on simulating real oil painting brush strokes for physical art prints. Within just 8 months, we boosted our monthly revenue from 0 to 15,000.
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My role as a product designer involves taking high ownership of the product, including product design and strategy, UX research, web design, AI artistry, AR prototypes, and sales.
They are all art lovers.
The AI team 3D scanned thousands of oil paintings to train models that simulate authentic brushstrokes. The 3D UV printer replicates real oil paint textures, allowing users to touch the artwork without causing damage.
Designers and AI engineers collaborated using Stable Diffusion and Midjourney to create multiple workflows for different style transfer models. This enables users to customize and create their own unique, personalized artwork.
Website Hosting Challenge
We initially hosted our GenAI e-commerce website using Shopify.
UI Iteration
Developed and refined mockups showcasing prints within real interior settings to provide a realistic preview for customers.
Filter Functionality
Implemented advanced filtering options, categorizing prints by themes, colors, and sizes to streamline the selection process for users.
Initial Problem
Our chat log analytics showed a significant drop-off in potential customers during the measurement stage of their walls, leading to lost sales opportunities.
Solution 1: AR Meassurement
We implemented an AR feature enabling customers to visualize prints in their actual rooms. This not only helped in decision-making but also enhanced the interactive experience through an AI-generated motion add-on.
Solution 2: AR+AI Feature
To further boost engagement and encourage sharing, we introduced an additional AR functionality post-purchase. Customers can use a specific code to scan their purchased art via Instagram, transforming the static image into dynamic motion graphics created by AI. This feature not only enriches the user experience but also encourages customers to share their interactive art on social media, increasing visibility and attracting new users.
Result
The integration of AR features increased website traffic by 35% and online revenue by 27%. Customer satisfaction improved significantly. Additionally, the shareable nature of the AR functionality boosted our organic growth, as customers promoted their interactive art on social media, drawing more potential customers to our platform.
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