The Observation: Users were genuinely impressed by our AI technology, yet they hesitated to share their creations on public social channels.
The Core Question: What specific things do people feel a deep personal attachment to, but also feel 100% safe and comfortable sharing with the world?
Nov 8, 2024
Nov 18, 2024
Moving from human to pet content changed everything. Instead of talking avatars, we posted a "singing pet" on Instagram to see what would happen. A single post skyrocketed from 20 likes to 732K, creating a massive influx of organic traffic.
Custom Pet Video Userflow
2M → 10M in 180 days
For more information on the tools and features mentioned in this project, you can visit the DreamFace official website.